Monday, February 7, 2011

Knowledge and Creativity

Lately, many people are claiming the importance of creativity in knowledge creation.

It all started with the work of Guilford, who, in the late forties, proposed a model of intelligence that marked a before and after the analysis of creativity. Distinguished between convergent thinking and divergent thinking. The first type of thinking, it advocates that there is only one correct solution to every problem. Based on our previous knowledge, logically ordered information available to reach the clear solution that ends the problem. Divergent thinking, however, discerned and provides several options that lead to multiple responses, being able to be, all of them correct.

The pioneering studies of Guilford tie in with the findings of Sperry. According to the neurologist, who won the Nobel prize in 1981 for his valuable discoveries, the cerebral hemispheres do not process the same information but share the tasks. The left hemisphere is responsible for the global aspects of the communication, analyzes the information heard and the written and body language.

This part of the brain is home to convergent thinking sparked by Guilford since it works in a logical and rational but fails, however, abstract and complex relationships. As the right hemisphere, it adheres to the processing of nonverbal information. He is interested in images, feelings, emotions and spatial information. It inhabits the processing occurrences divergent thinking, fantasies, and intuitions.

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