The Nov. 4 election approaching, U.S. citizens must decide between Barack Obama and John McCain to lead their nation, and the population is still divided between both candidates. The decision is based primarily on the benefits each offers to improve the country, which at the end of the period of George W. Bush, seems to be getting worse.
Both came to the nomination by their respective parties through the process of pre-candidacies for McCain, belonging to the Republican Party, the road was shorter and less costly, for Obama, enlisted in the Democratic Party, found it difficult to be faced with Hillary Clinton, who ultimately conceded defeat.
Political marketing plays an important role for the electorate, can make a decision, and have a common denominator campaign "dirty" to discredit each other. However, the time when mass media is used to carry voters to the main ideas of their campaigns, such as goals or targets priority in their plans.
Among the main topics on the agenda of both candidates, found the discussion of withdrawal or troop deployments in Iraq and the economic crisis afflicting the country and has been compared with that of 1929, about the positions they have assumed each will support the program that Bush raised for the rescue of the economy, on the other hand McCain decided to suspend his campaign to assist in resolving the crisis.
In addition, as part of their political strategies, the election and appointment of second in command, ie which will be Vice-President of the United States should Deuno side wins, for that McCain has chosen Sarah Palin, who was governor of Alaska until just before his nomination, and Obama introduced Joe Biden as an option to promote their way to the presidency.
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