Mind the Gap Between the train and the platform

Imagine have to take the train to the 2.0 and Social Media, involves abandoning the platform. But to do so, before we hit a jump to avoid falling into the gap in the middle.

In this breach of the half, I've been down more than a brand they believe to be in a democratic direction to the 2.0 and Social Media and do nothing but use the tools without content of value. It would be good to remind the annoying but conscientious London Underground announcement "Mind the gap, Between the train and the platform"

As my friend Albert, "Social Media is serious" and only talk without having a clear strategy is to generate unwanted content or "falling into the gap. "

I understand that everything new revolution and a revolution will make mistakes, but be more careful and plan well enough not to reap negative consequences. Sometimes it's better to let a little deafening noise and start planning how it will be the real social personality of the brand. Relax, the tools are not necessary to use them all because if it is time to use your head and be creative